The percentage of online revenue lost of
fraud
has been relatively stable over the past few years, according to
CyberSource Corp.'s Seventh Annual Online Fraud Report – but
the
volume of e-commerce sales is driving a rising trend in dollars lost,
with an estimated $2.8 billion lost to online fraud in 2005, up from
$2.6 billion the previous year.
The report notes the percentage of
revenues lost
to fraud online was 1.8% in 2004 and actually slightly less, 1.6%, in
2005. But during that time, a 20% growth in e-commerce drove the dollar
value represented by those percentages up to $2.8 billion in 2005 from
$2.6 billion in 2004.
Online merchants with annual revenues of
less
than $5 million continue to experience higher rates of fraud, though
CyberSource reports that their rate of fraud loss declined slightly
during 2005. By contrast, merchants in the range of $5 million to $25
million experienced the greatest increase in loss rates over the year.
CyberSource speculates that`s because this group is
“operationally challenged;” the most likely to be
migrating
from an environment of a lower sales volume accompanied by a high
degree of manual order review to one in which order volume is higher
and they're struggling to automate review.
In 2005, CyberSource reported, manual
review
rates stabilized after rising for the previous four years. 73% of
merchants are engaging in manual order review, with merchants having
online revenues of less than $5 million have the highest order review
rate at 28% of orders.
Merchants selling more than $5 million
online
review 15% to 25% of orders and are looking to automate that process.
Medium and large-sized merchants in general employ twice the number of
screening tools as smaller merchants and are two times as likely to use
automated decision systems, the survey found. Surveyed merchants
reported a rate of fraud associated with international orders twice as
high as the overall average, and that they reject international orders
at a rate three times higher than the overall average.
With e-commerce growing at the rate of
about 20%
a year, large merchants in particular can expect their existing fraud
management capacities to be challenged by higher order volume. Their
fraud management efficiency will have to increase by the same degree
every year, and exceed 20% for healthy business growth, according to
CyberSource.